The Analysi Of Competitive Strategy Of Company A In NingXia

Industry development follows the regularity that industry transfers from developed countries to developing countries step by step, especially for metal smelting industry. China has gradually become one of the world’s magnesium metal suppliers. Domestic metal magnesium has gradually developed to the large-scale production, clustering development; the production efficiency is improved by centralizing development. Western development provides unprecedented opportunities for ningxia’s enterprises, especially for magnesium smelting industry. Magnesium smelting industry relies on energy and raw materials strongly. Ningxia has a lot of dolomite can be used as a raw of materials metal magnesium smelting, electric power of ningxia developed well and metal magnesium smelting cost is relatively low at the same time. Economic globalization has become an inevitable trend, if our metal smelting enterprises want to keep a rapid development with increasingly fierce competition in the industry; it is necessary to establish a scientific and systematic development strategy system.In this paper, metal magnesium products market present situation, development trend and characteristics were reviewed in detail, by using porter’s competition model to analysis metallic magnesium industry competition, find out the problems of developing domestic magnesium industry; taking A company as the research object, use SWOT analysis to find out the problem on internal and external environment of company A and key point of metal magnesium smelting enterprise development; Finally, combining with the development of the company the status, put forward the feasible competition strategy, the key point on the execution of strategy and strategy implementation of core strategies are discussed, those suggestion has important guiding significance for the future development of the enterprise.