China Mobile Data Servies Developing Strategies Study In On 3G

The thesis analyzes and studies the trend of development on 3G in china , and competition power of Chinese main telecom Industries and their choosing strategies, according to china mobile finance actuality , reality status and the development circumstance of data services. The thesis explains the proportion of data services income to whole services income, importance and imminence of developing data services . According to these, in these aspects of market subdivision, user subdivision , services application of a lots industries etc., some problems of the existed data services development are found . through the development of network, handset, data services and main exploitation data services in 3G, The thesis analyzes and studies secondly the development of existing Chinese data services , the foreground of china mobile data services, the character and structure of china mobile data services in the future, together, The thesis will introduces the points of operation strategy about services development, price plan, brand innovation aqueduct construction and user service etc.. The thesis introduce some ways of colonization market of china mobile data services and make china mobile hold in the lead in china.