Study On The Transformation And Upgrading Of Tourism Industry In Gansu Province

National conference on tourism puts forward the tourism development strategy named "the transformation and upgrading","transformation efficiency" from the height of the national level in2008, tourism industry and academic circle in China focused on the transformation and upgrading of tourism. Tourism industry in Gansu province is in the period of rapid development. Because of the inherent requirement of the transformation and upgrading of tourism industry, especially the change of tourism market demand and consumption, the development of the tourism industry in Gansu is confronting new opportunities and challenges.In this paper, the research content mainly includes three aspects from the tourism industry of Gansu province, tourist cities and tourist markets, and the tourism industry is given priority to with hotels and travel agencies. This paper embarked from the basic concepts and theories, and expounded and analyzed its own conditions and the external environment of the tourism industry transformation and upgrading in Gansu province. Based on this, the current situation of the development of tourism is comprehensively described in Gansu province during the period of1999-2011, and the main existing problems are identified. Then, the paper is in-depth analysis of the tourism industry, tourism city and tourist market development pattern during1999-2011in Gansu province, etc; the necessity and the power factor of the tourism industry transformation and upgrading in Gansu province is pointed out in Gansu province; the paper puts forward the development direction and pattern conception of the transformation and upgrading of tourism industry in Gansu province from the tourist industry, urban, tourism market three aspects centered on the development situation of tourism in Gansu province; and then the paper puts forward the concrete countermeasures and suggestion of transformation and upgrading of tourism in Gansu province. Finally, it also concludes the conclusion and outlook. Combined with the present situation of the tourism development in Gansu Province, the focal point and difficult point in this paper is based on analysis of the development pattern of the tourism industry, major tourism cities and tourist market three aspects during1999-2011in Gansu province, and on the analysis about the necessity, development dynamics and development mode of the transformation and upgrading of tourism industry in Gansu province, and countermeasures and suggestions are put forward to the Gansu provincial tourism industry transformation and upgrading development.Through literature and related research, data collected in various regions of Gansu Province. Then the relevant data were collected, classified, sorted and calculated, finally the conclusion was drawn by method for qualitative and quantitative analysis. The innovation of this paper lies in the interpretation and understanding of the development of Gansu tourism theory and economic laws, with the theory basis for back to the development of tourism in Gansu province, tests the theory and the practice, and provide theoretical guidance for the macro. Based on research of general industrial transformation and upgrading, horizontal comparison between longitudinal time sequence changes and tourism in different aspects, a concrete analysis was made on the development of tourism in Gansu province. the necessity and the motive force of the transformation and upgrading of tourism industry development in Gansu province was pointed out, and then the transformation and upgrading of requirements, mode, the specific countermeasures and suggestions of the tourism industry in Gansu province was put forward, the potential advantage of tourist resources in Gansu province will be guided into realistic impetus of economic development and the competitiveness of Gansu.