Research On Tourism Upgrading Transformation In Jintan Changzhou

The transformation and upgrading of the tourism industry has played an important role in increasing the employment rate and increasing the national income.Therefore,local governments are scrambling to develop the tourism industry.In recent years,the Jintan district of Changzhou vigorously promote the region's tourism project construction,and constantly improve the tourism facilities,and actively guide the development of rural tourism.2015,The number of tourists in Jintan District of Changzhou is 7 million 760 thousand people,the total tourism revenue of 8 billion 180 million RMB,the tourism industry in Jintan district government has become an important support for promoting economic and social development in Jintan district.However,in the face of the increasingly diversified tourism demand and increasingly fierce regional competition,the transformation and upgrading of tourism industry in Jintan District of Changzhou has become an urgent problem to be solved.Based on the theory of industrial transformation and upgrading,this paper takes Jintan District of Changzhou as an example,Based on the analysis of the present situation of tourism development in Jintan District,this paper finds out the main problems existing in the transformation and upgrading of tourism industry in Jintan under the impetus of the government,Identify the main factors restricting the transformation and upgrading of tourism in Jintan,At the same time,draw lessons from the experience of other areas of tourism development at home and abroad,and get the general ideas,strategic positioning and countermeasures,So as to deepen the understanding of the Jintan district government to promote the transformation and upgrading of the tourism industry,providing reference and experience for the transformation and upgrading of tourism in other regions of the country.