Investigation And Study On The Travel Decision-making Of Inbound Tourists In Gansu Province

As one of the provinces with rich tourism resources in China,Gansu province has been listed as one of the strategic policies to eliminate poverty by vigorously developing tourism,and the inbound tourism in Gansu province is one of the first destinations to receive inbound tourists after the reform and opening up.Time has changed,the development of inbound tourism in Gansu province is slow at present,so how to expand the overseas market,create a new growth period,that is the challenge should be face to right now.The author conducted a field questionnaire survey and in-depth interview on the destination decision-making behavior of non-Asian tourists who have visited Gansu province,took the tourists visiting the tourist destination as the research object,comprehensively considered and analyzed tourists' motivation,destination attractions and decision-making resistance,and then obtained their influence factors respectively.Then combined with the tourist decision-making process model,referring to the two processes of tourist decision-making on the destination information acquisition channel and the preference of the travel method,the tourist destination decision-making behavior is analyzed and studied in order to discover the basic basis for tourists to choose tourist destinations and the core factors that influence the decision-making process,so as to locked on the current corresponding problems in Gansu's inbound tourism market,and finally give countermeasures and suggestions for expanding Gansu's inbound tourism market.Through investigation and research,it is found that the current promotion channels and customer acquisition channels of inbound tourism in Gansu Province are mainly through travel agencies,but the Internet has become the main way for inbound tourists to search for destination information.Among the tourists who have visited,the demand for knowledge is the strongest,which completely conforms to the performance characteristics of the destination,which is mainly characterized by heritage attraction.At the same time,they have a very high evaluation of Gansu natural landscape attraction,and express the hope of getting more authentic immersive tourism experience for social attraction and folk attraction.The performance of tourists' perceptions oftourism risk is complex.Destination-related hardware and software facilities cannot provide inbound tourists with a convenient and comfortable travel experience.The construction of destination tourism public service system is not perfect.Based on the research results,this paper puts forward corresponding countermeasures and Suggestions to relevant tourism administrative departments and tourism enterprises.