Research On Influence Mechanism And Trade Effect Of Traceability System To Export Of Agricultural Product

The issue of the quality and safety of agricultural products is the focus of globalagricultural products. And it is also the most concerned problem by consumers. Inorder to reduce the probability of occurrence of the problem, the developed countrieshave made the traceability of agricultural products as market access requirements.Therefore, the study on the traceability system of agricultural products can be helpfulto improve the competitiveness of China’s agricultural products.The paper focuses on the theoretical mechanisms and specific trade effects oftraceability system on the agricultural products. First, from the supply and demandperspective to analysis the mechanism and effect of the traceability system furthercombined with asymmetric information, transaction costs and other related theoriesto analyze the pathway of specific impact of traceability. The empirical part verifythe trade effect of traceability system by the gravity model. Through field researchand questionnaire investigation, make export-oriented agricultural enterprises astypical representative case. By the contrast of the system between China and foreigncountries, try to explore the existing problems of traceability system in China.The theoretical conclusion shows that the effect of traceability system to exportagricultural is double-sided. In the initial stage of the implementation, thetraceability system shows negative impediment. While in the medium and long term,the positive effect will gradually be obvious. Gravity model test shows theconclusions show that the traceability requirement of international market foragricultural products will promote the export of China’s agricultural products. Andthe comparative results among the United Stats, Germany, Korea and Japan show, inaddition to Korea, the traceability plays a significant role in promoting in other threecountries. Though the analysis of the implementation of the traceability system inHaitong Group, it is showed that the trade effects of the system. Also it is showedthat there are some problems in the system, such as lack of incentive mechanism, thehigh cost of base management and low efficiency of the system. Further comparativeanalysis of foreign traceability of agricultural products shows that there are obviousdifferences in motivation, supervision patterns, cognition and the willingness to pay. The technical constraints are gradually reduced while the management systemconstraints become more intensive in the implementation of traceability system.Based on the conclusions, the paper make some recommendations from the pointof improving the standard system in order to reduce the differences between tradingparties, focusing on the market demand on order to achieve an effective traceabilityinformation sharing, integrating regulatory bodies in order to establish a leadingposition in the management department and raising consumer awareness to form themechanism of “competitive price”, which will promote the development of China’sagricultural trade.