Study On The Development Strategy Of Qinhuangdao Xin’gang Wan Container Terminal Co.,Ltd

Container transportation developed since the1970s, due to its fast, safe, accurate, andthe advantages of the direct, is widely used in international trade, and become the portdevelopment direction in the future. After China’s entry into the WTO, international tradewill increase, at the same time, steady economic growth in hebei province and put forward"the two ring ring the Beijing and tianjin, the bohai sea" policy and the development ofMarine economy and the port-vicinity industry new initiatives, all for the development ofqinhangdao port container business provides a better development space and thedevelopment of the time. In the face of significant new strategy development period,qinhuangdao, new port container terminal co., LTD., should be timely and dynamic,long-term planning for its future development.First of all, based on the strategy of reference data and historical data on the basis ofstrategic theory, marketing theory, theory of logistics, management ideas and methods ofinformation theory, from the macro environment and industry environment analysis ofqinhuangdao external environment for the development of container transportationbusiness. From the infrastructure, the supply of goods hinterland, market demand,transportation capacity, production management, human resources, informationconstruction and so on, analyzed the qinhuangdao port internal environment for thedevelopment of new port container terminal co., LTD.Secondly, through the qualitative analysis of internal and external environment,summarizes the qinhuangdao port container terminal co., LTD., for the future developmentof new opportunities, threats, advantages and disadvantages. Using the moving averagemethod to qinhuangdao port container throughput forecast analysis, reasonable throughputforecast in the next five years.Finally, on the basis of qualitative and quantitative analysis, formulated theqinhuangdao port container terminal co., LTD. New strategy and strategic goals, determinethe company’s cost leadership strategy pattern. In order to coordinate the implementationof the strategy of the above, a series of countermeasures and concrete guarantee measures are put forward.This article innovation lies in: through the combination of qualitative and quantitativeanalysis, SWOT model and moving average method of qinhuangdao port containerbusiness development model, with an eye to the future and the rule of the logistics, putforward the development strategy of qinhuangdao port container business model designand implementation of security, pointed out the direction for the development ofqinhuangdao port container business in the future.