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Inquire Into The Cooperative Operation Mode For Anxi-tea-industry Chain

Posted on:2014-05-02Degree:MasterType:Thesis
Country:ChinaCandidate:J Z WuFull Text:PDF
GTID:2269330422953671Subject:Business administration
Abstract/Summary:PDF Full Text Request
The tea industry in Anxi county is developing gradually toward the directionswhich we can say that would be the capital saving, excellent quality and industrialefficiency. In the wake of the expansion of Tieguanyin market, its scale and valueincrease gradually, and it provides a everfount vitality for the county economy whichhave a healthy, rapid development. To a certain extent, it is credited with thecooperative operations among Anxi merchants for the chain of the tea industry. Inrecent ten years, the tea consumption market has focused on the food safetyunceasingly, and the consumers has put forward higher requirements for tea foodsafety and taste level, made Anxi tea enterprises have to be committed to improvingthe quality of tea in the limited funds case.To the most of Anxi tea enterprises, including individual tea retailers, miniature,small and medium-sized merchants enterprises, the fund is relatively limited. Inaddition to the pressure of the increased tea quality grade brought by the consumer,the management predicament which these tea enterprises are facing with also includesthe payment for the tea quality standards, and mainly for their own tea industrydevelopment or quality supervision. To these tea enterprises, the payment is a bigspending, even beyond their affordability. Therefore, the cooperation model amongAnxi merchants for the chain of the tea industry would behoove becomes apioneering work in tea field.The cooperation for the industrial chain of tea makes Anxi merchants trace the foodsafety back to the source of the industry, and provides tea quality supervision andtracking with a good interactive platform. In this platform, cooperator can learn thestandardized agricultural order and the normal producing process, improve theirperceived ability of the tea farming activities under the quality standard, and enhancetheir skill level for producing tea; And for the cooperation of tea enterprises, preciselyfor them, this platform not only solves the problem with the guarantee of the tea foodsafety, but also supply a certain amount of the high quality grade and good taste tea.From the analysis at the win-win point, the cooperation for the industrial chain in tea field will have a good prospect.
Keywords/Search Tags:Tea industry chain, Cooperative operation, The quality of tea, food safety, Trace back to
PDF Full Text Request
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