A Study On Business Model Innovation Of Xinjiang

In today’s environment has become more and more complex,the market vary fromminute to minute,enterprises need a strong ability to innovate,to be based on the market,while the business model innovation is the important magic weapon for enterprises.This paper starts from the business model, business model innovation theorydefinition that operating profit pattern of enterprise business model is the essence ofenterprise,business model innovation is to obtain the value of. Auxiliary theory ofbusiness model innovation are the main innovation theory contingency theory,scaleeconomy theory,value chain theory.Then the paper analyzes the driving factors of business model innovation of Xinjiangenterprises, mainly from Xinjiang business model innovation of the external and internaldriving force of two angles. Because of the characteristics of Xinjiang geographicaladvantages,and further points out the special mission of business model innovation ofXinjiang enterprises have to make good use of resources (energy),realize the regionalmarket monopoly and national distribution,can be better for enterprises to achievebusiness objectives.Based on the analysis of the driving factors of business model innovation of Xinjiangenterprises,analyzes the way of business model innovation. From the point of view ofXinjiang overall,combined with the background of Xinjiang and the existing researchresults,the basic ways of innovation of business model with Xinjiang characteristics. Thebasic approach and based on the three angles of lateral interface,interface and networkinterface to the vertical business model innovation.Finally,TBEA case to verify the research on business model innovation drivingfactors,innovation path theory. Analysis of the development process and the evolutionstrategy TBEA business model innovation (the best product design, merger andacquisition,value chain,regional policy,culture management) that business modelinnovation of enterprises in Xinjiang special reaction characteristics of development,havea demonstration effect. At the same time also has certain practical value approach tobusiness model innovation of Xinjiang enterprises.