Research On Location Strategy Of Shennongju Chain Pharmacies

This paper takes Shennongju chain pharmacies in Huanghua as the research object,and the research purpose is to find the location strategy of Shennongju and other chain pharmacies in the county and township on the basis of its strategy position and business model,in order to extract a set of suitable location selection strategy for chain pharmacies in the county market.In first,the location of the domestic and international research status and main location tools were discussed.On the basis of the literature review,we take a due diligence investigation of Shennongju chain pharmacies,comprehensive understanding of the enterprise present development situation and the present stage,and in the study of the business model.After analyzing the enterprise’s strategy positioning and its business model,we study the Shennongju pharmacy chain siting,as the chain pharmacies in the county and township for reference.The subsequent use of Hough attractive model to analyze the twelve of chain drug stores in Huanghua City to find which type of the chain pharmacies were most attractive,and based on the Hough model,we assess the twelve drug store by using the grade two Hough model in the county’s business level as a factor for use.Then find a set of suitable site selection method of pharmacy chain which is scientific and procedures in the county township market.This can takes a reference significance in the county and township market store development.