The Study Of Business Model Innovation For Express Enterprise Based On Value Chain

Express industry as an important of modern logistics industry plays an important role in economic development. As a service-oriented express enterprise have been indispensable in business dealings, personal life, etc. After three decades of development it has grown up a number of large-scale express enterprises in China. To 2010, annual output value of China's express industry over 600 billion yuan, and nearly 30% annual rate of growth. Because of their late start, and has been under the postal law limits, the situation is not optimistic. At present our country Courier enterprise show:the competition ability is bad, market disorder, management experience lack, single business model, the characteristics of low interest. With foreign capital to enter the Chinese market, express company especially private Courier enterprise is in a mess. Reference the developed countries successful experience in express, learn successful express business mode, and start express business model innovation is the most important issues for our express enterprises.The paper take the value chain as the theory platform, Through achieves the express enterprise business model innovation to the express enterprise value chain and express enterprise business model's docking the goal. The content and author's contribution is as follow:(1)Analysis express enterprise's major activity and the auxiliary activity, and established the value chain model according to the enterprise general value chain model.(2)Through extends,develops,splits and unions value chain theory,virtual value chain theory, value network theory designed five kinds of express value chain type. such as express enterprise core value chain,express enterprise extending value chain,The express enterprise develops the value chain,express enterprise imputed value chain,express enterprise value network.(3) Brief description express enterprise's business model.(4) Detailed analysis of the express enterprises value-chain for business model innovation research is scientific and applicability. Organic combining enterprise's value chain and business pattern innovation, building docking model。(5) Constructs five kind of express business model type:value creation express enterprise business model,extension express enterprise business model,development express enterprise business model,outsourcing express business model,competition and cooperation express business model.(6) Analysis the express enterprise commercial model innovation's mechanism.(7) Proposed that express enterprise business innovation model from a variety of angles, and it is provide the reference for the innovation enterprise.