Research On Transformation And Upgrades Of Tourism Of Ethnic Village Based On Theory Of Changes In The Current Mode Of Economic Development

Ethnic village, a kind of typical cottages, is shaped due to specific geographicalconcerns and rich cultural deposits dating back to ancient times and represents andreflects the characteristics of a certain ethnic region or culture. For a nationality, ethnicvillage is not only a fundamental component of national cultural heritages and asignificant carrier of inheriting and developing the national culture, but also a kind ofscarce sources exploitable for the modern development of national regions. Theeffective protection and utilization as well as the promotion of the sustain developmentof ethnic village are the extremely crucial responsibilities obligatory to every individualin the society and are also the pressing issues which should be not neglected, but mustbe carefully coped with during the modern development of national regions.It is provided with economic, social and ecological benefits to develop the tourismof ethnic village. Faced with increased competition in the market, the tourism of ethnicvillage is confronted with numerous challenges in its development. Therefore, in orderto achieve the sustain development, the tourism of ethnic village must be transformedand upgraded. However, it is always an actual issue for the tourism of ethnic village thathow to achieve its transformation and promotion. Taking the theory of sustaindevelopment, reengineering culture, community participation, stockholder, life cycle,competence, ecological civilization and changes in the current mode of economicdevelopment as supporters, this thesis makes profound researches on necessity, chiefscopes and routing selections of transforming and upgrading the tourism of ethnicvillage, and then makes empirical analyses on the transformation and promotion of thetourism of Dong minority village in Feng Xiangpo, Enshi, Hubei province, and finallymakes a conclusion on the strategies of transforming and upgrading the tourism ofethnic village.The contribution of this thesis can be described as certain points followed:First of all, it discoursed on the necessity of transforming and upgrading thetourism of ethnic village.Secondly, it structured the goal orientations of transforming and upgrading thetourism of ethnic village, including correspondence in the requirements of ecologicalcivilization construction, satisfaction with the needs of cultural inheritance, consolidation of core competence, maximization of comprehensive benefits andrealization of sustain development.Thirdly, it made researches on the chief scopes of transforming and upgrading thetourism of ethnic village. On one hand, scopes of transformation consist of the turningfrom the mere construction of scenic spots to the comprehensive construction of touristdestinations, from single development of tourism to the integrative development ofmultiple industries, from the only pursuit of economic promotion to the unified pursuitof economic, social and zoological benefits as well as from products of sight resourcesinto pluralistic integration of products. However, on the other hand, scopes of upgradingare made up of the achievement of products upgrades through carrying out the brandingstrategies, the attainment of new ideas on environmental protection by putting theecological civilization into practice, the improvement of tourist services with the help ofimplementing innovative strategies, the promotion of tourist management depending onpreserving in the leadership of the Chinese government.Finally, it structured the routing solutions of transforming and upgrading thetourism of ethnic village, such as beautiful ecological projects, cultural innovativeprojects, cultivating industries projects, quality enhancement projects and talent-drivenprojects.