The Research Of Corporate Social Responsibility Management Based On The Strategic Perspective

The traditional production mode has brought many negative effects on China’seconomy since30years of rapid growth. The contradiction in economic and socialdevelopment has been increased, public crises are happened frequently, food safetyissues are emerging, production safety problems should be solved urgently, and evenecology, resource and environmental problems are worsening. Corporate socialresponsibility is being the focus because of strong interaction of economic, social andenvironmental issues as well as the increased demand of corporate socialresponsibility from public. The social responsibility movements exploded usually andthe sustainable development’s concept emphasized highly with the pressure fromgovernment, media and social activists have contributed corporate socialresponsibility to be the corporate duty in the whole world since the1990s. WithChina’s enterprises increasingly integrated into the global economy and internationalcompetition, it is the crucial factor for enterprise to develop sustainably and deal withinternational challenges successfully under the open environment that understand thecorporate social responsibility from a strategic height and take it initiatively toachieve win-win between enterprises and social.It is the essential issues that every enterprise has to face how to balance economicdevelopment and social responsibility in underground which the imbalance gapbetween enterprise development and social development is large and the contradictionbetween inertia from enterprise and high demand from public in corporate socialresponsibility is increasing. So beginning with this point the paper wants to probe howto balance the contradiction between business and social and propose enterpriseshould take the social responsibility for stakeholders to get win-win in social andenterprise development and promote social responsibility to corporate strategy tobuild strategic management framework to guide enterprise’s practical activities on thebasis of the analysis previous research, making the relation between corporate andstakeholder as the core social relation, defining corporation social responsibility andclear social responsibility objects and content as well as boundary.