The Impact Of Entrepreneurial Teams’ Cognitive Structure On The Enterprise Competitiveness

Entrepreneurial activity in China now has been more and more frequent with theentrepreneurial active degree improving continuously, and the enterprise competitiveness hasan important impact on the survival and development of entrepreneurial enterprises. As moreand more entrepreneurial activity tend to be done by team rather than individual, the study ofhow entrepreneurial team influence the enterprise competitiveness is of great significance.Based on the theories of entrepreneurial team at home and abroad and combined withcase studies, this paper studied the impact on the enterprises’ competitiveness from the pointof view of the entrepreneurial teams’ cognitive structure of the entrepreneurial team. For thepurpose of finding out the inherent interaction laws between the entrepreneurial teamcognitive structure and the enterprise competitiveness; and the enterprise how to adjustentrepreneurial team cognitive structure according to the enterprise competitive strategy orvice versa; especially in the unexpected situations, the enterprise how to find theirknowledge gaps and complement new knowledge, at the end, format the ability to respondto the opportunities and challenges brought by unexpected things, this paper build theresearch framework of how entrepreneurial team cognitive structures affect thecompetitiveness of enterprises, and on this basis, analyzed the case of YG company, thenestablished the initial framework for further validation and refinement through the multipleinterviews on seven entrepreneurial team members and the collection, summary and analysisof internal data. At last, the author further subdivided the formation and development of theentrepreneurial teams’ cognitive structure, the advantages and disadvantages of theenterprise competitive conditions, and conducted the final conceptual framework. Seeingfrom the changes of the YG’s competitiveness, it can be found that in the process of theenterprise development, entrepreneurial teams’ cognitive structure need to fill theknowledge gap, and achieve the purpose of changing the enterprises competitivenessthrough knowledge integration. This paper proposed the appropriate strategy for theentrepreneurial teams’ development and the cultivation of enterprises competitiveness.