Wpg Company Energy-saving Pump Marketing Strategy

This paper takes WPG company as the research object, according to the actualexperience of10years of operating companies in the construction of the pump industry,combined with the characteristics of the industry, analysis of the new products in thepromotion of China’s construction market is facing the opportunities and threats, andfocuses on the strategic, necessity and urgency of the promotion of new products.Athorough analysis of the current marketing situation, energy-saving pump products, findthe problems. Then has carried on the thorough analysis from the macro environment,industry environment, internal environment and the enterprise’s own situation, andpointed out that the existence of the company’s strengths, weaknesses, opportunities andthreats. On the vector pump energy is the first at home and abroad, so in the marketing ofreference theories, this paper through to the marketing work of carding, and in the4Psmarketing theory as the analysis foundation, proposed targeted recommendations forimprovement, make the marketing system of enterprises to better improve the newtechnology products.