The Development Strategic Of TJ Group Corporation

With the continuous improvement and development, and increasingly intense market competition environment, it is very necessary for the enterprises to learn the strategy management, which is the essential way and management tool for the enterprises’ survival and development. Thisissue analyses the current condition faced by the iron and steel enterprises in many ways, through the study of the trend of iron and steel market at home and abroad, the continuous increase of raw materials’ price, the outstanding enhance of labour cost and transportation cost, the change ofmarketing mode, the situation of production operation and so on, makes the enterprises get the corresponding income by continuous improvement. I hope to change the enterprise’s current condition and adjust the enterprises’ management mode and idea through the deep analysis and study,and hope there will be a new management mode to seize the market chance and follow the market.In accordance with my several years’ experience in iron and steel industry, based on the deployment that the strategic attention of Tiangang turns eastwards from2003, the enterprise are facing a variety of problems in the past few years, which produce difficulties for the enterprise, especially the shortage of capital chain and management, and the confusion happened in the production operation, sales and other parts. But the gold-lettered signboard of the large state-owned enterprises leads to the enterprise is tied and can’t compete with the enterprises in the industry directly because of the government policies. So the major research direction of this issue is to analysemany problems existed in the enterprise, which proceeds from the intense competition of external environment of enterprise, the shortage of internal management and the bad raw materials’ market environment. The purpose is to change the predicament faced by the enterprise now, and make the enterprise earn the market share again by improving the management mode continuously and stimulating innovation thinking.The thesis researches the internal and external environment, the advantage and disadvantage, opportunity and threat that Tiangang is facing by SWOT analytical method, makes a reasonableplanning and policy of future development for Tiangang, which will be much valuable for Tiangang to enhance its competitiveness and creative power.