Research On Development Strategy Of Shanxi X Real Estate Development Company

At present,China's real estate industry is in the macro background of industrialization,city and market under the effect of the real estate industry to the economy and society also extends to the national economic structure,income distribution,resource environment and other fields,has become the industry with many great degree of industrial linkage.Real estate market is an important part of the market economy system,therefore,the real estate market regulation has become the main target of macroeconomic regulation and control.Especially in recent years,with the change of international and domestic economic situation development,Shanxi X Real Estate Company have to face greater challenges and crises,adjust enterprise development strategy,optimize the allocation of resources to enhance the competitiveness of enterprises in the market has been imminent.This paper takes Shanxi X Real Estate Company as the research object,combined with strategic management theory,analysis of enterprise external environment and internal conditions,with the development of the real estate industry trends,the use of PEST,SWOT,Potter's five forces model division method,study the advantages and disadvantages of existing enterprises,and analyzes business opportunities and threats,making the enterprise general development strategy that is in Shanxi area of Taiyuan city based,supplemented by the province surrounding city and county area,using the company's advantages and market development in Taiyuan.At the same time,the use of national policy support for the construction of new rural areas,attention and actively expand the comprehensive development and construction of new rural areas.At the same time to achieve the standardization of production,professional management,capital management,cooperative development,green design,brand development.Through the implementation of "six",cultivate and strengthen the core competitiveness of Shanxi X real estate development company.Finally,based on the development environment and overall strategic development stage of the company of Shanxi X Real Estate Company,points out the security measures need to be the company strategy implementation process,organization and human resource guarantee,financial guarantee and land resources security.