Research On Ethnic Minority Tourism Production Development Of Xinjiang

Tourism is one of the biggest industry in today's world, it is also a rapidly-developing and vigorous industry, among which ethnic minority tourism is more attracting and making tourists all over the world have desires of going to have a travel for its special scenery and customs, the result is improving economic and social development of the ethnic minority region.Xinjiang has valuable tourism resource, which is old in history, big in quantity, good in quality, and can be strategic resource for the frontier region in China to develop economy and set up a harmonious society. However, compared with the tourism development of Yunnan and other provinces in the southwest, it is a great pity that Xinjiang tourism development isn't good. So this paper chooses Xinjiang ethnic minority tourism production development as a topic to do research. This is of importance for Xinjiang to turn the resource advantage into production and economy advantage, for other ethnic areas to develop tourism production.The paper firstly summarizes present research state including main point, features, disadvantages and the basic theory. Using SWOT model, the paper studies the bases of features of environment and culture, economy, tourism resource, market, consumers and does systematic analysis on its strengths, weakness, opportunities and threats.The paper regards that the spatial model ought not to be traditional point-line and web model but Xiyu ethnic minority tourism area which is made up of the Asia Center, east, north and south parts. The tourism image can be designed as Xiyu for thousands of years where wind blows from frontier, vigorous Asia center having special customs. Then, the paper studies how to develop famous men's, songs and dances, clothing, food, PE, military, religious culture tourism productions and small productions.The tourism production development results in great cultural changes in Xinjiang. The paper studies it in the level of material and spirit, regarding that the good changes are changes of ideas on competing, market, individual, money, etc, bad ones are that culture is developed into productions improperly and the environment is destroyed. At last, using some theories of Ethnology, the paper discusses the phenomenon that culture is developed into productions improperly, culture assimilation and cultural protection, then puts forwards to some suggestions.