Strategic Choice Of Virtual Enterprise Based On Fuzzy Analytic Hierarchy Process Factors

In recent years, along with the economic globalization and the rapid development of network technology, rapidly changing business environment faced by enterprises, has become the main features of dynamic. In order to better cope with the complex business environment, a new form of organization--virtual enterprises emerge as the times require, academic circles at home and abroad have been accurate definition of the virtual enterprise is ceaseless and perfect, at the same time, the problem of strategic management in virtual enterprises also continue to explore, constantly updating strategy of epistemic logic enables organizations to present within the complex dynamic phenomenon, and inspire the study from the key influence factors of exploring the strategic selection of the virtual enterprise to analyze the strategic selection of virtual enterprise.Firstly, based on the concept of virtual enterprise theory, review the traditional entity enterprise strategic choice on the change of strategy, the selection of virtual enterprise and virtual enterprise strategic structure is analyzed, at the same time, the strategic choice of virtual enterprise, the implementation steps are summarized, is conducive to the effective strategic analysis, strategic matching and the strategic decision based on the strategic structure of virtual enterprise, this paper focuses on the strategic analysis, to explore the key influence factors of strategic selection of virtual enterprise. It is also because of the foundation of strategy choice is strategic analysis, virtual enterprise to study factors affecting the choice of strategy is analyzed based on the strategy, which lay a foundation for the selection and implementation of the strategy.Then, according to the strategic choice of the traditional entity enterprise factors influencing the induction, combined with the characteristics of virtual enterprise and the organization structure and strategy structure, comprehensive summary of virtual enterprise three aspects, namely, the external environment factors affecting trade environmental impact factors of "microenvironment" effect. Through the classical division of the external environment, influence weight of virtual enterprise external environment from six aspects to the more intuitive; the effect of environmental factors on industry is based on the Michael Potter (Michael Porter) model of five competitive forces to the division; at the same time, also from the Henry Mintzberg (Henry Mintzberg) ten strategy school the emphasis of the different segmentation. Formed a complete virtual enterprise strategic choice factors.Furthermore, by using fuzzy analytic hierarchy process (FAHP) to construct the hierarchy analysis model, based on the design of0.1-0.9scaling method of questionnaire, expert scoring factors compared to two, according to data processing, establishing the priority of judgment matrix, are transformed into fuzzy consistent matrix is given, then the and the normalizing method ranking vector. The calculation process of this thesis is to write a matlab application is completed, the ranking vector weights through software calculation. Calculation of the distribution of target layer, criterion layer, the external influence factors, industry factors,"environment" three factors affecting the sorting weight, while the influencing factors of the three aspects of the corresponding segmented respectively ranking, interpret the results. The functions of guiding and focusing on strategic selection of virtual enterprises. Finally, the key influence factors of virtual enterprise application practice of strategy choice, provides the direction and basis for the selection of specific strategies for a virtual enterprise to make concrete.