| With the recent economic developments and the relaxation of the various policies and systems, the transfer of rural labor in China already has a certain scale, rural surplus labor transfer to the eastern coastal areas and big cities, engaged in non-agricultural industries, which not only changed their income structure, and improve their income expectations, also to mobilize the enthusiasm of their consumption. Labor transfer and consumption structure exists between causality, the transfer of rural labor the survival consumption data, enjoyment and consumption data, and the impact of the development of consumer information in the end how much, and whether to promote the consumption structure optimization is the entry point of this article.Combing China’s central and western regions the transfer of rural labor and rural consumption structure, the status quo based on select survival consumption of rural residents, the proportion of total consumption of the development of consumer information and enjoy spending data as indicators to measure the consumption structure of rural residents, selected rural labor transfer the amount of total income than wage income of rural residents, rural infrastructure and rural agricultural credit level of the explanatory variables, and then using the econometric model empirical analysis of the factors that affect the central and western regions of rural residents’ consumption structure. Main study results show that18provinces and cities in China’s central and western regions of the transfer of rural labor force between1995and2008for the optimization of the consumption structure of rural residents in China’s central and western regions has played a positive role and also that reducing the the Consumer Data proportion of the survival of the population, The magnitude of the improvement of rural residents in the development of consumer information and enjoyment proportion of consumer information. From other influencing factors, we learned that the wage income of rural residents, and infrastructure construction, the level of credit in rural areas also have a positive role in the central and western regions of rural residents’consumption structure optimization, especially wage income and rural surplus labor transfer quantity The role is particularly significant, wage income of rural surplus labor force shifted outwards and its outer obtain important measures to improve rural residents’ consumption structure in China’s central and western regions.Based on the above conclusions, respectively, from the surplus labor force conversion into non-agricultural production labor; provide education and training for the transfer of rural labor force; establishment and improvement of several aspects of the social security system in rural areas to promote the optimization of the rural residents’ consumption structure... |