Research And Application Of Lean Management In Ceva Logistics

With the sharply development of world’s economic integration, internationalcommerce is frequently booming. China recognized as a famous “miracle” of the worldeconomy and one of the international trading giants is attracting more and more top thirdparty logistics enterprises that played a key role among the global supply chain industries.Nowadays, difference with the traditional service model, enterprises of third partylogistics focused more attention on “Customization” and “Value-added” strategy in orderto lock-in their customers. However, cost became another topic due to the complex andvariable operation process. Under such kind of situation,“Lean Thinking” is becomingmore and more popular and “Lean Management” is to be proposed in the theories.Lean Management is one kind of “Pull” chain designed to reduce unnecessary link(waste) and to improve the efficiency of the supply chain, and be accepted and adopted bymany manufacturing enterprises. In the third logistics companies (3PLs), LeanManagement is not widespread as manufacturing. The root cause is the goods moving inthe time and space, compared with the capital flow and information flow, as the restraintitself, the cost of the logistics operation is relatively higher, as well as the difficulties.As one of the leading company in3PLs, CEVA scored a first by proposing the leanthinking into management that in the line with company’s strategic planning and has gotinitial success.This thesis, at first set up the study on the lean thinking, lean supply chain and thetheory of3PL; it summarized the internal and external relevant research. After that, itintroduced the currently situation of CEVA and analysis the problem to stop the company’scontinuing development. Finally, on the base of subject study about the lean thinking andlean supply chain, draw initial successful lessons from the lean management application inCEVA, the thesis put forward a series of lean management methods into3PLs in theprinciple of sustainable development. The research of this article is not only a significant reference to other multinational3PLs, but also contributes values to Chinese local logisticsenterprises to improve their core competitiveness.