Domestic Automoblie Supplier Company’s Quotation Research

In2012, the volume of our country’s automobile and automobile parts has been in thetop of the world, has more than100million vehicles. The auto industry driving thedevelopment of the related industries has become the pillar industry of our country. Wehave been rapidly into the auto society. The automobile industry has reflects a country’soverall level of industrial technology, as the development of domestic automobile and autoparts industry, We have brought an opportunity and challenge to auto parts enterprises.Although we have made the great achievement in the automobile industry, we needestablish the effective system of new products quotation. By studying the quotation process,this paper introduces the auto parts products defined pricing method and pricing strategy ofthe enterprise. Using the SWOT method to study the domestic auto parts enterprise’sadvantages and disadvantages, opportunities and threats, and discover the issue asfollowing: lack of process, unclear department and division, undefined strategy, and so on.By the analysis of the root cause of problems in the process of quotation about thedomestic auto parts enterprises, the paper puts forward the method to solve the problem todomestic auto parts enterprises, from the enterprise culture, organizational structure and theresponsibility of departments, the company processes, and enterprise’s strategy.By studying the experience of global auto Makers and Parts Company for reference,the paper provide the method for domestic auto Parts Company, especially those who wishto enter the international market of domestic auto parts enterprise.As the process of internationalization, there is more critical in the global auto partsmarket competition, the situation of the domestic auto parts enterprises is also more serious.Through the quotation issues, we recognize that the developing domestic auto partsenterprises need not only science and technology and the improvement of product quality,but also should have advanced management concept, a positive corporate culture, and clearstrategic target, perfect enterprise processes. The domestic auto parts enterprises have to implement the suitable software to speed up the enterprise’s informatization and feedbackto enhance the competitiveness.