The Case Analysis On Sales Expense Management Of Liquor Company

As an important part of the corporate expense management, selling expenses is the important guarantee and protection for investment and achievement of sales targets. Related to the survival and development of enterprises, selling expenses management plays an important role in corporate income and reduce expenditure. How to using lower selling expenses for better sales results, that is a very important concern of business managers.This paper uses a combination of methods, such as data analysis and case analysis, to presentation of the case enterprise the sales cost management. And by an example of sales cost effectiveness analysis of2011database, paper gives sales cost system recommendations for te case to future development. Companies can improve enterprise input-output ratio and the level of cost management.This paper is divided into six chapters, the first chapter introduces the research background, and purposes. The second chapter provides an overview of the proposed control concept and Theoretical basis. The third chapter introduces the sales cost characteristics of the liquor industry, and their sales expenses control methods. The fourth chapter presents the case company selling expenses controlling system. The fifth chapter analyzes the2011data of the case companies, including the cost of inputs, the amount of fees, investment direction statistics analysis ECT. Finally, according to these analyses, the sixth part gives sales cost system recommendations for to the case, including sales charges meticulous management, improve the rigidity of the budget, strengthen financial supervision system ect.This study for the case company propose to block sales expense control vulnerabilities, increase sales cost investment efficiency. The study has a practical significance for the case company, at the same time for the same type of enterprise, it can help them to build or complete better sales cost control system...