Research On The Development Strategy Of Bank Of China, Songyuan Branch

The bank of China, matsubara research on development strategy for the next fiveyears abstract.The increasingly heated competition in the financial deepening, makes the meansof competition between commercial Banks and competition strategy constantly, as anew focus of competition between commercial Banks, strategic competition is moreand more shows incomparable advantages.Development up to now, Chinese commercial Banks have gradually fromseparate operation to mixed operation, competition way by the original servicecompetition towards product and technology competition, competition also isconstantly improving, various commercial Banks to launch a new service, newproducts constantly, in order to participate in the financial market and the customerresources, continuously explore new development strategy research and application.The bank of China, matsubara since it was founded in1987, combined with theirown characteristics and business advantages of new product development andinnovation, successfully created "professional bank","service bank" retail brands, toforge a cross-regional development, and is committed to its diversification andpassing on China’s one hundred-year-old first-class joint-stock commercial Banks.More perfect in the current financial market in our country commercial bankcompetition intensifying, the bank of China, matsubara must find an effective way tocarry on the strategic transformation, can be in an impregnable position in thefinancial market.Matsubara based on the bank of China branch in the years of development as themain line, through the comparative analysis method, describes the status quo, find out the restriction factor, and in view of the development strategy study. Basic structureroughly divided into five parts, the first chapter, introduction, mainly introduced thisarticle research significance, literature review and the research methods and the basicframework of this article; The second chapter general overview of the developmentstrategy of commercial Banks, this part is the theoretical basis for this article, in detailintroduced the definition and characteristics of commercial bank development strategy,classification and so on; The third chapter, the bank of China, matsubara situationanalysis; The fourth chapter, through the SWOT analysis and combined withcomparative analysis in the previous chapter to find the factors which restrict thedevelopment of the bank of China, matsubara; The fifth chapter, in view of the fourthchapter puts forward the restriction factor, proposed conforms to the characteristics ofthe bank of China, matsubara development strategy slightly, for the futuredevelopment of the bank of China, matsubara of zhenhai.