Cost Control Strategy Research In The Projects Design Phase Of S Real Estate Company

After30years of development，the real estate industry has become a pillar industry ofPromoting China’s economic growth. Subject to the continuous introduction ofmacro-control policies，the continuing rise in land prices and the intense competition withinthe industry，real estate industry return to rational gradually from the initial profits. In theface of declining industry profit margins，improving management level and controllingproject costs strictly，has become an important means to gain a foothold in the industry ofreal estate companies.In the first part of the article，the writer simply summed up the development of China’sreal estate market，introduced the survival status of the real estate business，and describes theimportance of the project cost control to the real estate business. After that the writer citedthe results of relevant studies，analyzed the cost constitute of real estate projects，cited theindustry data，discussed the importance of the design phase to the real estate project costcontrol，then the writer Leaded to the main research direction of this article: cost controlstrategy in the design phase of real estate projects. At the end of this part, the writerdescribed the research methods of the article and the basic situation of the research object: Sreal estate company.In the second part of the article，the writer mainly explained the theoretical basis of theresearch: target cost management theoretical system. Then combined with the actualsituation of real estate projects，the writer discussed the Implementation principle of targetcost management in the design phase of real estate projects.In the third to six part of the article，starting from the point of view of real estate projectdesign management，the writer analyzed the contributoryfactors of the real estate projectscost in the preliminary design phase，construction of detailed planning design phase，program design phase and construction drawing design phase. According to the actual workexperience of himself，the writer analyzed the situation of cost control in the projects designphase of S real estate company，then summed up the effective cost control strategies，and Verified the strategies by actual cases.At the end of the article，the writer summarized the main point of the research，anddiscussed the prospects of the research.