Yongqingsong Buckwheat Tea Marketingstrategy

With domestic and rapid economic development, people’s increasing demand for quality of life, health care awareness correspondingly increase, pollution-free food and nutrition have also been more and more people are concerned about green natural foods are becoming people’s daily food consumption, green natural consumption also cater to the trend of the fashion consumer. Yun QiaoBiotechnology Co., Ltd. It is Yongqingsong buckwheat tea products and opportunities in this great premise born under, Yongqingsong buckwheat tea buckwheat tea products, marketing is also the process of development of the industry, to carry out an in-depth exploration and practice, and reap some experience and achievements, but also exposed some problems,, trying to solve these problems in buckwheat tea industry needs to continue to develop the corresponding theoretical research to help. I use the MBA knowledge and analytical methods. combined with the actual situation, formulate a Yongqingsong buckwheat tea marketing strategies.Firstly.buckwheat teamarketthroughinternal and external environmentanalysis.buckwheat teamarket developmentstatus and trendsanalysisoutlook. combined with relevantmarketing theory.in-depth studyof theYongqingsongbuckwheat teamarketingproblems, and from the product. price,promotion. channelfour aspectspropose solutionsproposedWingeasilybuckwheat teaviablemarketing strategy.This paperis divided intosixpaits.The first partintroduces thetopics ofthe background and significance, structure and content as well aswriting ideas:second partof thethesisdescribes theuseofrelevantmarketingtheorydevelopment strategy:third part isthe current developmentstatus ofbuckwheat teaindustryandproblem analysis.usingfiveforces modelandSWOT analysis, analysis and evaluationof theYongqingsongbuckwheat teastrengths. weaknesses, and threatsactivation:followed bythe fourth paitandthe use ofSTPtheoryto determinethe targetmarket positioning; fifth sectionon the basis ofthe previous analysisto4Pstheory.from the product, price, promotion, channelsare brought outchanteasilybuckwheat teamarketing strategies: part VIconcludes the paperproposed on the basisof this articleconclusions.