Study On How To Improve NanChang A Pharmceutical Factory’s Sales System

In recent years, along with urbanization process accelerated, china population ages, the social medical insurance system gradually improved, the income and consumption level of residents and demand for health is increasing, the domestic drug market is expending into a high growth stage, the pharmaceuticals industry has a high-speed development. Although those firm get a lot of development on the whole, but foreign companies still to hold the main market. The pharmaceutical industry competition were faced with intensifying competitionJiangxi A Pharmaceutical Factory as a medium-sized company with a history of nearly30years, always keeping heavy going of development, Depend on the abundant production, market share, and a stable sales team. In the current period, opportunities and threats, Because of the overall production scale is too small, sales team and client are not strong enough, management is lagged, it may faced the situation being merger and acquisition by other enterprises at any time.It is a realistic problem about how to remain the operation autonomy, how to keep the brand and product resources, how to keep the operating results.This paper introduces the development history of Jiangxi A Pharmaceutical Factory and the situation on marketing management, using some basic theories of marketing management, in the current environment, research how to development the strategic targets, to improve the marketing managements, to complete the system, the purpose is to encourage the speed of development be more quickly, try to get rid of the key and difficulties of enterprises, with great development to achieve great progress as soon as possible.