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Shenzhen A Corporate Salesperson Performance Indicators Design

Posted on:2014-10-03Degree:MasterType:Thesis
Country:ChinaCandidate:L ZhangFull Text:PDF
GTID:2269330425488295Subject:Business Administration
Abstract/Summary:PDF Full Text Request
With the further economic development of the Pearl River Delta and the globalization of markets, small and medium-sized private enterprises rapid rise and development, management quality is also improving, they to the enterprise human resources also have a more profound understanding of, the sales staff is one of the team of small and medium-sized enterprises the key and the core, for the market and establish a brand image has play a decisive role. Enterprise sales team performance directly determines the enterprise scale expansion speed and profit level, even determines the survival of. enterprises. To achieve the objective, comprehensive evaluation is directly related to the work enthusiasm and the employment relationship sales staff stability, a decisive influence on enterprises’ economic benefits, market and strategic expansion.At present, a number of private enterprises from the " chaos, disorder, extensive management" to " for scientific and effective management", from " short sales of survival "transition " to the market for long-term development ", try the idea of human resource management, performance management as a tool and the method of human resources management, the importance of enterprise management has been widely recognized, many enterprises in this regard invested a lot of energy test. However, the majority of small and medium-sized enterprises to stop or give up halfway, constantly optimize the only a few enterprises in market confusion and continuous improvement of management methods, through the performance management system to achieve the expected goal. Therefore, how to make effective sales staff performance management has become the important content of enterprise management.Design of performance index system based on the small and medium-sized private enterprise sales staff is studied and the empirical analysis theory, and provide guidance and basis for design of specific performance indicators of sales personnel of the enterprise from the angle of theory, to construct a new system of performance evaluation indicators sales staff in A company, provide constructive proposals for subsequent performance index system of management and operation mechanism, to support the sustainable development of the company, the stable expansion of the market, to achieve the company and employees win-win.
Keywords/Search Tags:Sales staff, Performance Appraisal Performance indicators
PDF Full Text Request
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