Wulingyuan Scenic Ecotourism Research Core Competitiveness

The core competence is a major enterprises in the development of products, technologies, and market aspects of marketing, and so have some of the capabilities of these aspects simultaneously possess the ability competitors do not have some unique capabilities. Under normal circumstances mainly technical competence as the core content, through enterprise development strategies decisions on marketing, organization and management, as well as the effective integration of manufacturing so as to achieve sustainable competitive advantage can be obtained with power. But also business in the development process built up a kind of knowledge and assets harmonious relations with the enterprise’s general competitiveness of different, because he is in a central position on the global competitiveness of the enterprise relationship is very large. Also for scenic area, the core competitiveness cultivation is also very important, the relationship with the area he sustained and stable development. Existing research results from domestic point of view, the competitiveness of the tourism attractions concerns still relatively small, especially on the case as a research less. Wulingyuan After30years of development, has made considerable achievements, but inevitably, Wulingyuan development is faced with a huge crisis institutional flow, over-exploitation, the interests of residents get good guarantee, surrounding the same type of tourism expansion and growth of the destination are all affected the survival and development of Wulingyuan scenic unfavorable factors, how to " refine strength" to enhance their competitiveness Wulingyuan scenic area has important significance.This study is the main content and conclusions. First of all:the study of some specific description of the situation, mainly includes research background, meaning, purpose, the proposed research methods, research status at home and abroad are described; Secondly, Wulingyuan scenic eco-tourism as an example to expand its core competencies studied systematically. First on the Wulingyuan scenic area of eco-tourism competitiveness are analyzed, and through its other tourist attractions are compared, and found that there is a problem, then the Wulingyuan scenic eco-tourism area’s core competitiveness factors were analyzed, in the above based on the study, and finally, on the Wulingyuan scenic area of eco-tourism to enhance the core competitiveness of the proposed.Through the above aspects of the main conclusions of this study was Wulingyuan scenic funding problems facing the development, concepts and environmental issues; Wulingyuan Scenic cultivate the core competitiveness of urgency, mainly in the area of sustainable development, regional economic and social development, scenic in harmony with the surrounding residents to adapt to the needs of a transformation and upgrading of tourism consumption needs; another for Wulingyuan scenic enhance the core competitiveness should start digging Wulingyuan scenic forest resources, forest tourism development of new products, enhancing the experience of travel products and innovative and retain repeat customers, government-led development is a requirement for its characteristics Wulingyuan scenic, tourism enterprises’ independent innovation as the Wulingyuan scenic energize and maximize the benefits for local residents is to achieve long-term development of Wulingyuan scenic greatest force and other aspects.