Problems And Countermeasures Of Electronic Commerce Development In BQ Flower And Wood Company Of Shuyang County

Since the 21 st century, the world has entered the network economy era. With the popularity of the Internet and commercial operation, electronic commerce flourished in all fields. E-commerce not only changed the traditional pattern of economic operation, but also bring political, economic, management and all aspects of people’s life a revolutionary change. E-commerce not only save the transaction cost, reduce the information asymmetry and trade restrictions on both sides of the space and time, and using the Internet the convenient communication tool with advanced information technology, improve the convenience of trading, transaction efficiency is realized. E-commerce also use communication network connects products from production to consumption of each link, implement the efficient operation of the whole product supply chain, also make each link to make full use of resources, the greatest possible to tap the potential value of the value chain of each node. The advantages of electronic commerce has been more and more enterprises and consumer recognition, its scale is also growing. Flowers products e-commerce is to information technology, network technology and other modern advanced science and technology and the traditional combination of industry of flowers and trees, use of science and technology to guide the flowers and trees production, organization and processing, the sale, in order to improve the informatization of green industry, modernization, scale, standardization and intelligent level.In recent years, along with the popularization of concept of green industry and e-commerce application of further deepening, the world’s flowers and trees industry electronic trading got a rapid development by network marketing. Electronic commerce is a low-cost marketing tool of the trade, it takes a very remarkable role to the flowers and trees industry.The purpose of this paper is to take flowers and trees industry as the research subject. Firstly, proposed the flowers and trees industry development of electronic commerce as research background and make the research significance clear; Secondly, combining the application of e-commerce in the traditional industry in China and abroad, especially in Shuyang flowers and trees industry development situation, then gives a generalize and summarize; Thirdly, take flowers and trees e-commerce in Shuyang BQ company as an example, especially th BQ flowers and trees company’s e-commerce application status quo and pattern analysis, finding summarizes restriction of BQ company and even the entire Shuyang area the main factors of the electronic commerce development in industry of flowers and trees and the existing problems; Finally, combined with the electronic commerce related theory, put forward suitable solution for BQ company and Shuyang flowers and trees industry measures to solve problems and development of e-commerce. Provide Shuyang BQ flowers and trees company and the relevant administrative department of public policy and the future of Shuyang flowers and trees industry a proper electronic commerce.