Research On The Innovation Of Operating Model Of Home-stay Tourism In Neijiang City

With the accelerating process of the city, changes in consumer demand for people to travel and the construction of new socialist countryside, China’s Home-stay tourism has entered a rapid development period. As a new tourism form and farmer income, Home-stay tourism organic combination of the first industry and the tertiary industry of agriculture tourism, realize the optimization and upgrading of industrial structure in rural areas, has a great effect on promoting the construction of rural economic development and new rural area of socialism, is one of the ways of balancing urban and rural development and effective to solve the "three rural issues". In recent years, guide in the government and gradually standardized, Home-stay in Neijiang City had greater progress, formed a variety of mode of development, but because start later, still be in primary development phase, many do not mature, such as the overall planning of consciousness is not strong, the management level is not high, no clear responsibility, restraint mechanism is not perfect, the management idea backwardness,the management idea backwardness, the brand characteristic is not much, management system of loose, management mode unified, health no safety guarantee, management talent lack and so on. These problems have seriously affected and restricting Home-stay of Neijiang City tourism development, and how to form features, creating the brand, it is a worth exploring in depth the proposition.In this paper, the development situation of current Neijiang Home-stay tourism investigation and analysis, and points out some problems existing in its development, and put forward the construction of the innovation mode of Neijiang City home-stay tourism operating path and policy recommendations. The full text is divided into five parts:(1) the introduction, mainly expounds the research background, purpose and significance of research, literature review and research methods, etc.;(2) theoretical basis of Home-stay tourism management involved, mainly including the concept of Home-stay tourism definition, theory foundation and domestic farm management mode characteristics;(3) analysis of the existing problems and influencing factors existing business model of Home-stay in Neijiang City, including the Neijiang Home-stay development present situation, characteristics, problems and analysis of influencing factors;(4) the practice and experience of development of domestic farm management, practice and experience in foreign countries and the main analysis the Longquanyi District, Chengdu agricultural village, typical farmhouse, summarizes their successful experience for reference;(5) the construction of the Neijiang innovation model Home-stay development business, carried on the elaboration from the innovation of Home-stay development model, the significance of the specific path and feasibility, and proposes the construction of music innovation mode of Neijiang City farm policy recommendations.This article unifies the Neijiang City farm tourism development, sustainable development and based on stakeholders theory put forward the "government guidance, enterprise investment, collective operation, farmer participation", and the health, ecological,"Quartet" win-win Home-stay mode of sustainable development, which has certain innovation. But because the data acquisition difficulties and other reasons, in problem analysis and suggestions of pertinence and validity problems.