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Research On The Management Mode Of Home Stay Under The Background Of Shared Economy

Posted on:2019-04-05Degree:MasterType:Thesis
Country:ChinaCandidate:Y LiuFull Text:PDF
GTID:2439330578456136Subject:Business administration
Abstract/Summary:PDF Full Text Request
With the development of China's tourism economy,the residential and lodging industry has also ushered in a good opportunity for development.So far,the total number of practitioners in the residential industry in China has exceeded 2 million.It is expected that by 2020,the market size of the residential industry will reach 40 billion.At present,there are not only a large number of residential enterprises in China,but also different management characteristics and modes.It has been a long time since the earliest residential quarters appeared.However,the current residential quarters industry has encountered the opportunity of rapid development of Internet technology.Whether it is business model,business philosophy,and the technical environment of residential quarters management,it has changed a lot compared with the traditional residential quarters.Especially with the development of Internet technology,it is easy for consumers to find suitable accommodation through mobile terminals or network platforms,and share their good experience of accommodation consumption with many tourists through the internet.At the same time,the operators of accommodation can also use the Internet to orient their products of accommodation.A wider range of consumer sharing.With the integration of Internet technology into the residential industry and in the environment of shared economy,the management mode of residential housing has undergone fundamental development,especially the intervention of capital forces,which makes the residential industry diversified.In this context,this paper studies the current residential business model in China,and discusses the characteristics of residential industry,business model,problems in the process of operation and related countermeasures.This paper is divided into seven parts,the first part is the background,content,significance and research summary at home and abroad;the second part is the related concepts and theoretical basis of residential accommodation;the third part uses SWOT analysis method to analyze residential mode in China;the fourth part introduces the current situation and existence of residential development in China.The fifth part puts forward the corresponding countermeasures to the current problems in the development of residential accommodation in China;the sixth part takes TJ network as an example to verify the relevant theories and conclusions in this paper;the seventh part is the conclusions and prospects of the article.
Keywords/Search Tags:Rural tourism, Home stay, Operation mode
PDF Full Text Request
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