Rail Passenger Network-based TAM Ticket Intention To Use Research

With the rapidly growing popularity of the Internet and the constant expansion of the internet users, the world economy has been into a network economy era. Since2011, the12306.com railway tickets website appeared to provide our customers with greatly facilitated. However, as the rapid promotion of railway passenger tickets online, there also has been a lot of criticism. Therefore, to study the use intention of the railway passenger who tickets online and the influencing factors for improving the current situation of the management of the network ticketing website have a strong theoretical and practical significance.First, through extensive literature review, this article reviewed the current theoretical models used in the network consumer behavior research as well as the railway passenger tickets online intentions variables. This article selected the most common TAM and IDT as the theoretical basis for this study. Then, the article selected compatibility, perceived risk, as well as trust as external variables. Through reviewing the relevant literature, we establish the impact of each variable path, thus hypothesized and built intention model to the railway passenger tickets online.Secondly, on the basis of the review of the extensive literature at home and abroad, we prepared the scale and surveyed the railway passenger who has12306website tickets experienced. By using IBM SPSS and AMOS18.0, we carried out data analysis on259valid questionnaires to verify the research model and proposed conclusions:TAM and IDT integrated model has strong explanatory power in the field of researching network ticketing behavior, and the capacitive, perceived risk, trust and other external variables are the key factors that affect the network of railway passenger ticket intention.Finally, combined the railway network ticket status quo, we explain the hypothesis test results and give targeted recommendations to the rail operators. This paper studies railway passenger tickets online behavior and takes the emergence of tickets online channels are an innovation. Through researching the influencing factors of the railway passenger tickets online using intention to help the rail operator understand the acceptance and usage behavior of railway passenger.