Comprehensive Evaluation Of Chongqing Medicine Industry Chain Extension Analysis

Traditional Chinese medicine is our country people’s rich experience and theoretical high generalization, is the precious wealth of human medical history. With the development of the modernization of traditional Chinese medicine is an urgent need to fully absorb the modern science and technology achievements, reveal and enriches its scientific connotation, urgently calls for the realization of Chinese medicine development, breakthrough.The modernization of traditional Chinese medicine is the use of modern science and technology, development, development and production of modern traditional Chinese medicine with modern science and technology, to realize the effect of gate and material mechanism, can be used in large‐scale industrial production, and can accept for the international market, traditional Chinese medicine preparation with international competitiveness.In this paper, combined with the development trend of modern traditional Chinese medicine industry, Chinese medicine from the view of industry chain extension analysis how to realize modernization of traditional Chinese medicine traditional Chinese medicine industry chain extension of the target, analysis of key factors of Chongqing traditional Chinese medicine industry chain extension, prospects the future development direction of Chongqing traditional Chinese medicine industry.Chinese medicine industry chain extension investment in line with the modernization of traditional Chinese medicine development, this paper extends the theory of traditional Chinese medicine industry, on the structure of the industry chain based on the analysis of current situation of traditional Chinese medicine industry, extend the industry chain of traditional Chinese medicine, combined with the key factors affecting the past scholars, using the method of questionnaire investigation and expert consultation to determine the influence of evaluation of traditional Chinese medicine industry chain elongation factor, construction effect of traditional Chinese medicine industry chain extension evaluation index system.Extending the industry chain of traditional Chinese Medicine meets the requirements of the development of modernization of traditional Chinese Medicine. With the past scholars discussed the effect of traditional Chinese medicine industry chain are the key factors, this paper studies the extension of industry chain theory, industry, using the method of questionnaire investigation and expert consultation, to determine the effect evaluation of traditional Chinese medicine industry chain elongation factor, and constructs the effect of traditional Chinese medicine industry chain extension evaluation index system.The use of AHP to determine the weight of evaluation index system of level, two level of evaluation factors and taking Chongqing city as an example to make empirical analysis of Chinese traditional medicine industry; First, analysis of the current situation of Chongqing traditional Chinese medicine industry and the extension of industrial chain and the use of PEST external environment analysis method to analyze the external environment of Chongqing traditional Chinese medicine industry; Then, structure fuzzy comprehensive evaluation model of the effect of traditional Chinese medicine industry chain extension evaluation index system, and using the method of questionnaire investigation and expert consultation building evaluation and expert scoring data acquisition; Last, collation and analysis of data to explain the effect of extended Chongqing Chinese medicine industry chain, look ahead the modernization of Chinese traditional medicine industry development in Chongqing.