Study On The Developing Strategy Of Hunan Shengjing Biotechnology Company

Hunan ShengJing biological company is not only a professional high-tech andthe only creatures of Millet wine brewing large modern joint-stock enterprise ofHunan province, but also the only vast area inland large yellow wine research anddevelopment production enterprise. With the Millet wine industry competition, how todevelop the yellow wine product development strategy, makes the enterprise calm inthe face of the fierce market competition, the company must solve major issues.This article through the application of strategic management, human resources,economics theory, using the potter five competitive forces model，the SWOT analysisand competition strategy management tool, system analysis the company productsface the external environment of Millet wine enterprises and their own resources, atthe conclusion of the enterprise faces external opportunities and threats, and on thebasis of analysis of the scenery sunvo company carefully hunan biological technologyCo.，LTD yellow wine product development present situation, and making out yellowwine development strategy, and expand the market share, and finally realize the profitmaximization, keep hunan sunvo company sites biological technology Co.，LTD in thestatus of Millet wine industry.Product development strategy planning and implementation is a systematicproject, which involves many aspects to business management. Lacking of goodarrangement, it may cause the whole of the development strategy of the failed. So weshould put forward the development strategy from several of the implementation ofthe security measures. First, in the technical security aspects, from a technicalinnovation, technology import and cooperative development, three aspects promotesthe enterprise the technology; Second，in the human resources protection, to increasethe human resources of the introduction of dynamics, for enterprise developmentreserves of human resources fully based, perfect the human resource training andrecruiting staff can be rapidly adapt to the needs of the development of the enterprise,to regulate the use of human resources, make the staff was able to find your own way;In addition, also include other security measures, from enterprise financing, theinformation development and brand development and strengthening support.