The Development Strategy Research Of CSKG Company

For clean energy and smart grid characteristics of a new round of energy change ispushing the world.The smart grid in the core and leading role, and has become thedevelopment trend of the future power grid.In order to adapt itself to the requirements of thedevelopment of smart grid in China, our country’s industrial electrical appliances productionenterprise, in the "twelfth five-year" period, will be based on a lot of investment for the smartgrid in China, according to user’s requirement for upgrading enterprise distribution network,strong research and development, production and sales of smart grid, the intelligence requiredfor electrical products.Appliances production enterprise in this industry is already in use theirown social resources and core competitiveness, to be more intelligent electrical appliancesmarket share.Aiming at the development of domestic smart grid environment, in order to CSKGcompany as the research object, through the smart grid development demand for intelligentelectrical appliances product, put forward the CSKG company in the future enterprisedevelopment train of thought, method and strategic vision:First of all, the thesis introduces the CSKG the company’s situation, this paperexpounds the process of the development of smart grids in China, this paper introduces theelectrical market demands in the low-middle voltage electrical products and intelligentelectrical appliances market demand, and then pointed out the future CSKG companies thenecessity and realistic significance of enterprise development strategy.Second, using PEST analysis method, through the analogy in the same industry in theenterprise development strategy research at home and abroad and the current status of itsdevelopment in the field of intelligent appliances, analysis of CSKG company currentenvironment, has carried on the SWOT analysis to CSKG company, discusses the CSKGexisting in the development of the company in their own strengths, weaknesses, and facingthe opportunities and threats.Again, according to the research and development, production and sales of smart appliances at home and abroad situation and development trend, combined with the actualCSKG company, put forward CSKG strategic goal and orientation for the development of thecompany.Finally, in order to implement the CSKG company development strategic target,proposed CSKG companies need to develop an effective and suitable for the market demandof enterprise development strategy and organizational and technical measures must be taken,and proposes the use of the core competitiveness of the enterprise more scientific andreasonable implementation strategy and safeguard measures.The research of this paper will provide electrical industrial enterprises improve theircore competitiveness, provide reference for development strategy.