Research On The Development Strategy Of Jilin Alcohol Industry Group

Strategy is the enterprise put in a kind of systematic existence, under the currenttrends in the Chinese market, there is no survival is equivalent to the strategy of die, forthe connection of survival and the strategy is the priority of small and medium-sizedenterprises. Establishing a clear strategy, that is, from the perspective of long termconsidering the enterprise the competitive advantage, there is a clear positioning in thetarget market, know what kind of things do better than other companies, I can play theirown advantages, to become an industry high-end enterprises. Have a good strategy, gettwice the result with half the effort; Without a good strategy, the result of the hard workis wasted effort. Using scientific and normative method, make enterprise long-termdevelopment strategy, is the enterprise survival must have the important condition. Inview of the present situation of the development of alcohol industry group, this paperchoose the alcohol industry group company strategic planning and implementationcountermeasure research as the research object, aimed at combining alcohol industrygroup co., LTD. Jilin province’s overall development strategy, industrial group co.,LTD., the future development of Jilin province alcohol system research, discusses howto according to the development of Jilin province, on the design and the design andimplementation of the solution and the future of the enterprise’s strategic planning andproject design and implementation of instructional Suggestions, thus to fuel alcoholindustry development of Jilin province, overall strategy for the enterprise to providestrong support. In this paper, a total of six chapters.Chapter1is the introduction. Jilin province alcohol industry group in the currentnational and the location in the development of alcohol industry in our province andhow to develop enterprise development strategic planning and implementation ofresearch background and significance. Put forward the research target, the maincontents and methods. Chapter2elaborates the theoretical basis of strategic planning. In an overview ofthe strategy, the basic concept of enterprise strategy and strategy management, on thebasis of analysis of the three levels of enterprise strategy, enterprise strategy three typesas well as the basic content of enterprise strategy, but also to the enterprise strategicmanagement theory development are summarized.Chapter3is about the basic situation of the Jilin province alcohol industry groupand the analysis of the internal and external environment. Analyze the Jilin provinceindustrial alcohol group type, clear the company’s development present situation anddevelopment potential; On this basis, the alcohol industry group Jilin province internaland external environment of strategy analysis, mainly including enterprise faces macroenvironment analysis, by analyzing the development of the industry and the SWOTanalysis of enterprise’s development.Chapter4of Jilin province is the development of alcohol industry group strategicplanning and decision analysis, based on the above research, established the Jilinprovince alcohol industry group enterprise mission, development ideas and strategy ofenterprise strategic positioning and strive for the overall strategic objectives.Chapter5is the Jilin province alcohol strategy implementation of the industrialgroup co., LTD. Carries on the analysis and planning. In order to achieve the missionand strategic goals of the enterprise, Jilin alcohol industry group should from speed upthe production technology upgrading and technological innovation,Formed diversified development giving full play to the advantages of integratedindustrial chain, integration of resources, broaden the financing channels of financinginnovation mode, give full play to the advantage of soft power and so on five aspects ofwork.Chapter6is the conclusion. The paper summarized the research contents of andinsufficient research in this paper.