Research On Development Strategy Of Henan Xx Group Co.,Ltd.

Marked by the 19th of the Party,socialism with Chinese characteristics has entered a new era,and the main social contradictions in our country have been transformed into the contradictions between the people's growing needs for a better life and the unbalanced and inadequate development.This historic change in the overall situation of the relationship has put forward many new demands and expectations for the work of the party and the state,as well as many new opportunities and challenges for enterprises as the main market players,XX New Technology Group is an enterprise group with real estate development and hotel service management as its main business.Under the influence of the national macro-control policy,the real estate industry is in the stage of industrial transformation and upgrading.Small and medium-sized real estate enterprises have closed down one after another,and well-known real estate bosses have quietly transformed into health and environmental protection,cultural tourism and characteristic agricultural industries.Under such a background,as a small real estate development company,it deeply realizes the necessity of market change and must make a scientific prediction for the future of the enterprise and make a correct choice for the development strategy of the enterprise.Only in this way can the enterprise survive and develop.This paper uses SWOT analysis tools to make a scientific analysis of the external environment,internal conditions and enterprise capabilities of enterprise development.According to the party's goal of" building a prosperous,democratic,civilized,harmonious and beautiful socialist modern power by the middle of this century" and combining with the actual situation of the enterprise,the group's development strategy has been formulated:adhering to providing better material and spiritual conditions around people's expectations for a better life,taking real estate development and old-age real estate as its main business,taking hotel service management and garden complex as its two wings,and taking construction installation,science and technology education,sports and leisure,marketing planning,engineering consulting,commercial tourism and other fields as its support.Strive to become a leading cross-industry and cross-regional comprehensive large enterprise group in 5 to 10 years with accurate strategic planning,excellent management ability,professional market operation,excellent corporate culture and deepening brand influence.Focus on the transformation and upgrading of enterprises,organizational change within enterprises and adoption of differentiated competitive strategies,and focus on the expansion of business areas,product value enhancement and cultural leadership to ensure the strategic landing,forming a complete strategic system for the development of the group,which is a programmatic document guiding the development of the group,with a view to guiding and leading the sustained,rapid and healthy development of the enterprise and building a century-old enterprise.