The Strategy Of TD Mobile Phone In Open Channel Of Jitin Mobile

With the Internet era has come, from the communications industry as a whole,traditional voice revenue growth leveled off, the mobile Internet data services havebeen showing explosive growth. Existing customers, traffic customers, corporatecustomers have become carriers guaranteed income indicators focus, competition hasintensified.3G era, the customer selected terminal network is selected, the election operator.From the3G terminal capacity perspective, the total market for89%,3G terminalshave become mainstream. Vigorously expand the3G terminal market operatorsdesperately needed.3G mobile communications era, the market showed the new competitivelandscape, mobile operators to expand more into focus3G customers expect to winmore market share in3G and3G market competition to occupy the initiative. Sincethree operators (China Mobile, China Unicom, China Telecom)3G networkstandard is different to expand3G customers has been transformed into a competitive3G terminal sales competition, in order to develop more users, you need to sell more3G terminals. Therefore, the study on the terminal sales in the rapid development of3G telecom operator has an extremely important significance.TD terminal market determines the TD customer market share, there is one-third of the world to achieve the goal, the introduction of non-customized mobilephones TD, TD terminal is to achieve market-oriented operation the only way tomaximize the meet market demand, in line with industrial chain parties interests.The main idea of this paper is the " Introduction and historical context-aquestion-found the problem-solve problems," first introduced Jilin MobileDevelopment Overview and terminal sales, followed by introduction Jilin phoneopen channel status, and then propose TD mobile phone sales process in an open channel problems. Analysis through open channels, and using theoretical modelsPEST Jilin mobile company currently facing economic, political, technological andsocial environment were analyzed using Porter’s five forces model of the competitiveenvironment of the industry are analyzed, and finally through STP theory TD phonein open channels to segment target audience, ready to locate various user needs. By4P theory Jilin Mobile TD mobile phone in a public channel marketing strategy(product strategy, pricing strategy, channel strategy, promotional strategy) toanalyze and make some suggestions for improvement, to get some useful conclusionsand hope through research, makes the TD mobile phone Jilin open channels to furtherenhance the proportion of sales, enhance TD mobile phone sales in the open channelbare ability to enhance the public channels covering the breadth and depth of the fullrange of channels through cooperation with, and guide public channels to sell TDmobile phones. This will not only reduce the cost of Jilin mobile terminal subsidies,will meet the needs of the modern consumer purchase, thus promoting the upstreamand downstream industry chain, Infiltration, and promote healthy and orderlydevelopment of the industry, in the marketing process with closer together, so thatfurther consolidate the dominance of companies, in order to cope with increasedcompetition. Want the company to further increase the importance of open channelsand TD mobile phone sales for future work to bring some enlightenment to betterpromote Jilin Mobile’s TD mobile phone sales work.