Research On Countermeasure To Elevate Employee Satisfaction Of Postal Savings Bank Hulan District Branch

More and more enterprises pay attention to employee satisfaction, studyemployee satisfaction can enhance the quality of employees for customer service,improve customer satisfaction, and enhance customer loyalty and improve theprofitability of enterprises, so enterprises in addition to consider external building astable relationship with the outside customer, also should develop a goodrelationship with employees. Because its products are financial products andfinancial derivatives, the products are easily to be imitated, so banks only reflect thebank’s competitive advantage by providing differentiated services. Thatdifferentiated services means the service quality which is provided to the staff by theemployees. These studies at home and abroad have shown that improving employeesatisfaction can improve their service quality to a large extent, so research on theemployee satisfaction is very meaningful for the bank enterprise. China postalsavings bank was established in2007, it is independent on the original postal system.It has been set up in accordance with the mode of commercial bank’s operation, butit still can’t completely set aside the original postal system problems such as that theoverall quality of staff is relatively low, staff training, occupation career planningand compensation system is not standardized and so on, and so the quality of thestaff in many commercial banks belongs to the lower level. Postal Savings Bank ofChina Hulan branch is a county or city level branch of the postal savings bank ofChina，it has other disadvantage such as the management is not good, serviceconsciousness is not strong and other details problems, these problems seem to be a management issue, but the source is the problem of human. For the employees oftheir own needs, both survival needs and a society demand have not receivedadequate attention. Therefore, the aim of this paper is to find out the factorsinfluencing employee satisfaction through researching on employee satisfaction inthe postal savings bank, put forward improving countermeasures.In this paper, the postal savings bank of China Heilongjiang province Harbincity Hulan branch (hereinafter referred to as the postal savings bank of Hulan branch)and the background of the current situation of employee satisfaction. In view of theemployee satisfaction, this article reviewed the factors definition, characteristics,effects of employee satisfaction, employee satisfaction and customer satisfactionresearch development, employee satisfaction, employee satisfaction and the relatedtheory of service profit chain theory study and banking research on employeesatisfaction. Then introduced the postal savings bank of China Heilongjiangprovince Harbin city Hulan branch (hereinafter referred to as the postal savings bankof China Hulan branch) description of the status quo, including bank survey, humanresources, the existing business, the future development trend and the postal savingsbank of Hulan branch staff satisfaction present situation. Through the design ofquestionnaire, carry out employee satisfaction survey from bank, the job, salaryperformance, development opportunities, work recognition, management andleadership, colleague’s relations in six aspects. We in-depth analysis on employeesatisfaction of different gender, different age, different education, different job andso on through the results of questionnaires. A summary of existing less employeegrowth and development opportunities, heavy business staff pressure and low paythree aspects of Hulan branch of employee satisfaction. Finally according to theactual situation of the postal savings bank of Hulan branch, we propose by payingattention to employee training and development, the occupation career planningmanagement, enterprise culture improving and the salary system to improve employee satisfaction. This paper combine theory and practice, for the promotion ofthe postal savings bank of Hulan branch staff satisfaction put forward the originalopinion, the postal savings bank to better development also has a certain guidingrole.