Research Project Of Based On Supply Chain Integration Of CY Logistics Company

In recent years, with advances in technology and the continued rapid growth ofChina’s economy, modern logistics has been used as an efficient and economical wayof logistics operation in the development of national economy play an increasinglyimportant role. Unlike the previous logistics of modern logistics, which has superbtechnical content and whether it is still in the management aspects of the organizationconstitutes a significant breakthrough. And with the low-profit era, in a marketeconomy, competition among enterprises is increasingly fierce. For the creation ofcompetitive advantage will undoubtedly become a modern enterprise commonly usedway of competition. For logistics companies, the integration of the supply chain canbe described as the development trend of modern logistics, but also the sustainabledevelopment of modern logistics enterprises must go through a phase. But for modernlogistics enterprises, the integration of the supply chain is also not a simple thing,logistics companies need to integrate the supply chain process of conducting its owninternal and external conditions based on the evaluation to create a good profit model,thus promote their own core competitiveness improved. Of course, this also explainsthe modern logistics enterprises in the supply chain integration in how to build a goodprofit model, has become a business can get the key to upgrading.Based on the research mainly in supply chain integration and logisticsmanagement theory, in exploring supply chain integration, profit model, and businessrestructuring and other related concepts based on the combination of financialmanagement and strategic management theories to analyze and research. In thespecific study, the main use of supply chain integration of the four integratedapproach, namely, information integration, business integration, resource integration and organizational integration, combined with the logistics business, logisticscompanies internal conditions of the three factors of the external environment,constructed out of the based on supply chain integration of the logistics enterprisesprofitable model, and the model, for two typical logistics enterprise profit modelanalysis to verify its feasibility.Throughout the course of the study, this paper uses empirical research methods.That in the study mainly CY logistics company for the study, its development as amajor logistics research background, through SWOT analysis as well as the Bostonmatrix and other methods CY logistics company logistics development status of thecompany’s current profit model logistics a full range of analysis and the theory ofsupply chain integration as the basis for the CY logistics company to build a newprofit model. In the specific profit model building, in order to promote thecompany’s profit model optimization, the author proposed based supply chainintegration CY company’s business restructuring plan, which is mainly related to thecompany’s third-party logistics, logistics information and trading platform, logisticsfinancial and logistics real estate business these four business segments restructuring.And in this study, in order to carry out the feasibility and effectiveness of businessrestructuring program verification, also uses financial forecasting and prediction andevaluation methods Boston Matrix, in order to allow more standardized throughoutthe thesis feasible.Through this research, and the new profit model supply chain integration build,expect to be able to similar logistics supply chain integration and restructuring of thebusiness to provide some reference, but also enhance the competitiveness of its coreto provide some feasible suggestions. Therefore, this research has a strong theoreticaland practical significance.