Research On The Development Strategy Of An A Automobile Company To Failure Problem Of The Product Function

With the rapid development of economic construction in China today, thestandard of living of our people have made great progress; cars as a mass consumergoods also rapidly into the lives of ordinary people. Especially in China’s accession toWTO, the automotive market very active, prices gradually lower, which furtherstimulated the desire of ordinary people on the car, the sales volume increased yearby year. Surge in car users at the same time， while a large number of cars used in theprocess of functional failure problems have also appeared, as consumers complainabout cars in use. By JD Power survey, the current function failure caused the carcomplaining more and more car manufacturers are already a not inconsiderableproblem. If you can not effectively solve the automotive products during use functionfail issue, along with the use of cars will make people lose confidence, seriouslyaffecting the automotive industry’s future development.This article from the product function failure definition、classification andfeatures of talk, talk to the current automotive products extend the functional failuredefinitions, classifications and forms, and specifically to A car company automotiveproducts the status quo in the functional failure. To find out the causes of failure ofvehicle functions, and targeted to be addressed by the A car company’s current levelof technology and vehicle development capabilities in product failure within thecontrol field level realities and systems capabilities to analyze and find A carcompany currently in the development process of the main problems: thedevelopment of goals and short-sighted development process is imperfect, the lack ofinternal technical level and the external environment technology blockade, the lackof historical data accumulation and not systematic, relevant regulatory bodies are notin place. On causes of each problem a detailed analysis, the author gives a targeted proposals put forward for each of the issues and the implementation of concretemeasures to solve the program, its main core content in automotive productdevelopment process by adding products failure mode and effects analysis, throughproject management tools to be implemented, so as to prevent a car companyproducts appear functional failure probability. By the introduction the philosophy ofdevelopment to functional failure mode and effects analysis in product developmentand design process, its implementation in the automotive product developmentprocess, and whole building to guide through the organization and supervision, andestablish appropriate databases and data protection systems, while in the technicalvalidation capabilities on the start, through the manpower, equipment, systemoptimization to improve other aspects of the company’s existing car a failure modeauthentication means, the problem of functional failure of automotive products in theA-car company R&D process to be prevented and elimination in order to improvethe quality of their products.Functional failure analysis of prevention research implemented in the productdevelopment process as a vehicle for quality control measures, the consumer isconcerned, it will fundamentally solve their complaint; to manufacturers, the timelydiscovery of the development process failure causes and possible be avoided, theautomotive products development of a low rate of complain will also to be moresuitable for the market needs, and enhance brand awareness; society as a whole,high-quality automotive products will reduce the probability of the accident, moreeffective service to the community.