Study On The Marketing Strategy Of The GR Printing Company

Since reform and opening, with the rapid economic development of Chinese society, China’s printing industry has made great achievements, with a total of4.8billion Yuan from1979to2011soared to867.7billion Yuan, an increase of180times. Meanwhile, the entire printing industry market situation is grim, as of2011the printing industry enterprises dropped by1.8%, printing the number of employees decreased by2.7%year on year, some printing companies to stop production due to poor management, closed down. Within the printing enterprises of raw materials, costs and burdens rising use of new technologies for micro-enterprises and small traditional printing business impact is huge. Therefore, how to deal with the challenges, meet new opportunities for development, has become the printing industry must seriously study.In this paper, GR Printing Company study as an example, a collection of nearly a decade of the company’s operating activities relevant information and data to marketing management theory, quantitative analysis, qualitative analysis and case analysis, the company’s external,the internal environment analysis, the company’s target market strategy, from product strategy, pricing strategy, channel strategy, marketing strategy for the four aspects of the company’s marketing problems, develop a realistic marketing strategy, the paper presents implementation of the marketing strategy safeguards.This study attempts to find the real development of GR Printing company viable marketing strategy, and I hope other colleagues company has some reference value.