The Research On Marketing Strategy Of Nanchong Venus Company

With the development of Chinese reform and opening up, the economy of China isgrowing, since the early1990s, the consumer attitudes of wedding photography slowlyformed in people’s minds, the wedding photography industry has thus gradually rise.The Nanchong wedding photography industry began in the late1990s, more than tenyears, the wedding studios have entered the market of Nanchong, in addition, as thedevelopment of wedding photography industry, the small photography studios risegradually. In such a competitive environment, Nanchong Venus wedding photographycompany how to establish their own brands, how to find the correct market position,how to choose a reasonable marketing strategy, seeking the road of survival anddevelopment in the competition has become a pressing matter of the moment. Aiming atthis problem, this paper based reviewing and analyzing the theory of Market positioning,customer value, consumer behavior and competition strategy choice, takeNanchong Venus wedding photography company as the research object to explore andresearch on the market positioning and marketing strategy of the company.This paper analyzed the external environment and internal environment ofNanchong Venus and evaluated the company’s internal resources and capabilities, onthis basis, this paper used the SWOT analysis method to analyze the strengths,weaknesses, opportunities and threats of Nanchong Venus, cleared the marketpositioning, and put forward the specific marketing strategy and protection measures, Inthe aspect of improving the market competitiveness of the company has played apositive role in promoting, also has a certain reference value for the studio industry.