Supply Of Putian City Rural Information Service

This paper is based on the public goods theory, market failure theory as a guide to explorethe foreign and domestic rural informatization service supply mode. At the same time,according to the current situation of rural informatization in PuTian City, to the farmersinformation demand and supply to do in-depth analysis. First, the author analyzes thesituation and characteristics of information demand of farmers in PuTian city in5aspects,asfarmers’ information consciousness, information application level, the level of informationcontent preferences, receiving information channel and information of willingness to pay.Then, through the comparative analysis method, discusses the information service presentsituation and achievement in rural area of PuTian city,And analyzed the status of the fourmodes: Household-government pattern, household-Third Department model, household-information service mode of the enterprises, farmers-Internet mode, Analyzed the factorsrestricted the supply model of rural information service in Putian city such as: The difficultyof rural informatization villages and peasant households; infrastructure investment andinformation resource utilization is very low; lack of information talents. Therefore shallestablish the farmers’ demand for information leading diversified supply system. Finally,based on the analysis of various conditions and constraints, give the perfect rationalsuggestions the supply of rural information service mode of PuTian city and put forward thepublic information service mode of cooperation. So, building a collaborative and cooperativemode of the government, enterprises and the third sector, can not only improve the thirdsector and the information service enterprises supply system for part defects, but also canmeet the needs of rural information service in PuTian city situation, according to the settingsin the mode of the service system to meet the personalized needs of small farmers.