Huishang Bank Customer Manager Performance Appraisal Index System Optimization Research

In recent years, the international economic and financial environment is complex and changeable, has been integrated into the global economy big family China can not be alone, short time the external environment of China’s banking industry is difficult to improve. At the same time, due to the main business of homogenization, the domestic banking industry’s competition is gradually fierce competition, its core is the human resources competition. Customer manager as banks face the market the first line staff, how to construct a set of scientific and effective index system to assess and motivate them, to enable it to a proactive attitude to provide customers with a high level of service to customers, retain customers and further development, and ultimately the people and the maximization of bank performance, this is an important banks are very concerned about the topic.The purpose of this study is to present Huishang bank customer manager performance appraisal index system of the existing problems, through the use of literature research, field survey, case studies and other methods, to analyze the causes of these problems, and optimization solution, Huishang bank customer manager to improve the management level, enhance the core competitiveness of Huishang bank, and hope to the bank and to provide some reference in the customer manager performance appraisal management, the whole industry to upgrade the social satisfactionThis paper first introduces the research background, purpose and meaning, by domestic and foreign research status quo summary, to clarify the research ideas and methods, discusses the basic theory of performance appraisal, based on introducing a method to examine various performance indicators, this paper points out the main is to use the Balanced Scorecard thinking mode, integration of key indicators, construct a set of more scientific and reasonable customer manager performance appraisal index system. Next, analyzed the existing Huishang bank customer manager performance appraisal index system of enterprise strategic problems:cohesion, the content is too single, classification is not comprehensive enough, the risk does not fully reflected, the corporate culture not fusion, communication mechanism is not sound, and the causes of the problem of mining. Then, based on the development strategy of Huishang bank and enterprise culture, optimize the customer manager performance appraisal index system principles, through the use of the SWOT analysis method to analyze the advantages, disadvantages, opportunities and threats of Huishang bank, put forward the optimization strategy and plan, set up a new index system, and the supporting measures, ensure the optimized evaluation index system can really promote the Huishang bank business development, to better cope with fierce competition.