Research On The Optimization Of The Performance Appraisal System Of Customer Manager Of Bank Of Communications L Branch

With the further deepening of market economy and the increasingly fierce competition in the financial industry,the development of banks has become the focus of attention from all walks of life.How to improve their competitiveness is a common topic of Chinese banking industry.Under the background of the new era,the competition between banks will first focus on the seizure of outstanding financial talents.The market competition of banking industry has changed from the competition of physical resources to the competition of human resources.As an important part of human resources management,bank performance appraisal plays a vital role.For the banking industry,a good performance appraisal system should not only reflect the current situation of the banking industry,provide an effective incentive mechanism,and provide the necessary basis for management decisions.The bank performance appraisal system is the core system of an organization.The adoption of a reasonable and effective performance appraisal system can help the organization maximize the use of resources,establish centripetal force within the organization,and guide all employees to achieve the strategic objectives of the organization.As a pioneer and explorer of China's commercial banks,Bank of Communications has played an important role in the development of China's banking industry.It has established a unified system of corporate entities,and has made remarkable achievements in business innovation,internal management,strengthening services and risk control.However,in the process of development,there are still many problems,such as lack of innovation ability,unreasonable organization design and so on.In the face of fierce external competition,these internal problems are more and more exposed.The reform of commercial banks can not be separated from the internal adjustment,and the performance management system is an important system within the organization.A reasonable and effective performance management system can promote the vigorous development of the organization and play a multiplier effect in daily management.In recent years,the performance appraisal of bank customer managers has become a hot issue in banking research.The performance appraisal of bank customer managers is also directly related to their own initiative and enthusiasm in their work,but also related to the realization of the bank's strategic objectives.In the existing performance appraisal for customer managers,only financial indicators are emphasized,while future development is neglected,only one department of customer managers is considered,and the combination of indicators with other departments of banks is neglected.Customer managers play an important role in connecting the preceding and the following in banks.They are responsible for transforming enterprise strategy into concrete actions and feedback to adjust the direction of enterprise development.It is necessary to strengthen the management of performance appraisal.For the customer managers of commercial banks,the Balanced Scorecard is a very suitable performance appraisal method.It can not only promote the consistency of employees and the bank's strategic objectives,but also improve the comprehensive level of customer managers and take the lead in the competition.Therefore,this paper takes the customer manager of Bank of Communications L Branch as the research object,through the method of literature review and case analysis,focusing on the current situation of performance appraisal of employees of Bank of Communications L Branch,and solving the unreasonable current situation of performance appraisal of branch,aiming at improving the level of performance appraisal of banks in China.An effective way to promote the healthy and stable development of banks.By discussing the development of performance management system,combining with the historical background of Bank of Communications L Branch and the shortcomings of the existing performance management system,this paper makes a comparatively systematic empirical study and Analysis on the performance evaluation system of the bank's customer managers,and finds that there exists a matching degree between the performance evaluation system of the bank's customer managers and the bank's own operating objectives.Certain problems,in-depth analysis of Bank of Communications L branch staff performance appraisal system problems and the causes of formation;and draw on the current commercial banks commonly used Balanced Scorecard as a performance appraisal method,and developed a detailed performance appraisal form,combined with the actual work put forward the corresponding safeguard methods.The conclusion of this paper is that as the main force of bank's market development,customer managers should not confine the performance evaluation index to financial index,but should introduce non-financial evaluation content,pay special attention to the quality of service of employees and the cultivation of personal financial management ability of customer managers;the application of balanced scorecard should not be limited to financial index.As a branch of L with a relatively short life span,it should pay more attention to the cultivation of customer groups and increase market share in the development process of banks.In particular,it should pay attention to improving service quality to achieve positive publicity effect,so as to better develop the market in L city.Fields,after gaining a certain market share,will focus on improving customer quality;balanced scorecard design is very important,and implementation is even more important.If it can not be effectively implemented,it is just a dead letter,can not achieve good results.The implementation of Balanced Scorecard is a long-term behavior.Although L Branch has less relative resistance due to its short establishment time,it is bound to be hindered by some obstacles.This paper proposes to set up an authoritative leadership group for performance reform in the promotion process,make full use of propaganda means to carry out education,and make use of advanced Informationization parties.It is helpful to popularize such methods as the implementation of type guarantee and the establishment of a more fluent performance interview system.Because the author's personal thinking is limited,the relevant theoretical knowledge is still insufficient,there are many deficiencies in the depth of the research process,and due to the limited time,there are still some deficiencies in the study,which need further study.