Optimization Of The Performance Appraisal System Of The Customer Manager Of Huaxia Bank Qingdao Branch

Now,with the pace of financial reform to accelerate the economic development,the situation is more severe,the market economy produced tremendous change,the competition is very fierce.In this situation,the banking industry ushered in the development of a challenge,on the other hand,is also faced with severe competition,especially in seize the big customers and enhance customer trust hand,competition situation is worrying.For banks,customers are very precious resources,clear the diverse needs of customers is very important for banks to increase the competitive strength.Therefore,the customer manager to become a very important subject of the bank,on the one hand,can provide customers with financial products to meet their needs,can also be All types of customers provide differentiated and personalized servicesFor human resource management,performance appraisal is an essential part of the work,one can distinguish the staff,on the other hand,can improve the staffs working enthusiasm by many indicators,so that employees can actively play their creativity in the development.The same is true for the customer manager internal bank,performance evaluation through the establishment of effective index system,on the one hand can be identified by their professional ability and work performance,help to improve the overall level of bank profit on the other hand.So in the inquiry,around the customer manager performance appraisal theory,in-depth discussion,first determine the role of customer manager of bank status,then discusses the Huaxia bank customer manager performance appraisal of the current situation,from the beginning of the real survey data,it is pointed out that the process of Huaxia Bank Customer Manager Performance Evaluation the problems and shortcomings,thus using the Balanced Scorecard and some special tools to build the commercial bank customer manager performance appraisal system,finally develop the implementation of effective measures.