The Research On Food Safety Problems In China Based On Game Theory

With the rapid development of economic, as well as improved quality of social life, people’s pursuit on the food quality is becoming higher and higher. These years, various of food producing enterprises emerge one after another, which exacerbates the market competition and even drives some companies to lower their moral standards and to move for only short-term benefits. They feel free to add chemical additives in order to optimize the food taste and color, and to use non-food biological preparations in order to shorten the process. As a result, huge of unqualified food has been entering the market, which leads to the frequent occurrence of food safety incidents in China. The physical and mental health of consumers have been hurt, though some of the illegal companies got the punishment they deserved, even went bankrupt directly. Such immoral behavior, ignoring the food laws and regulations, not only disrupts the food market order, bringing economic losses for businesses, consumers and the country, but also seriously disrupts our social order, spreading consumer panic. Meanwhile, the international reputation and image of our country has also been affected.Experts and scholars discussed the question from every point of view to solve food safety problem in our country. They found many kinds of problems in the field of food production. In this paper, on basis of previous studies, the knowledge of game theory and some classical models of game theory were used. It analyzed the behavior choices’game between enterprises and enterprises, enterprises and consumers, enterprises and governments, and then discussed all the factors which can promote enterprises to produce the qualified food. Also, we discussed the possibility and value of exemption system’s existence. Finally, according to the result of game models, we summed up the characteristics and the root causes of our country’s food safety problems. Then, give some reasonable and effective suggestions from the standpoint of enterprises, consumers, social media and the government. Enterprises should strictly abide by the law, consumers should strengthen the ability of telling authenticity and the awareness of protecting rights. Social media should report true information about enterprises and productions. Government is playing the most important role by strengthening supervision, improving inspection technology and so on.In the perspective of main participants in the flow of food production and circulation, the author proposed some rational recommendations for food industry reformation, which could be significant measures for food industry standardization.