DEA-based Evaluation On The Efficiency Of Regional Tourism Industry

Tourism have an important influence in the national economy, with the continuous development of the world economy and tourism, tourism is facing more and more pressures in marketing, management, development and other aspects. The efficiency evaluation is one of the core issues of business management, so do the tourism. The difference of efficiency evaluation methods and indicators may lead to different evaluation results, and affect the management decisions on the tourism development strategy, the efficiency evaluation goals and personnel efficiency appraisal.So the paper researches the tourism industry efficiency of31regions in China, and mainly researches Henan and Hubei provinces to reveal the space-time differences, changing trends and influencing factors of Chinese tourism efficiency. And then it can put feasible countermeasures to enhance tourism development for Chinese tourism efficiency. The main content and conclusion of study are described below:First of all, the thesis analyzes and defines the concept of efficiency, and it presents the main research of efficiency method:parameters method and non-parametric method. Besides, it tidies the research content of tourism efficiency in domestic and foreign countries. The result shows that the foreign researches earlier than the domestic research of tourism efficiency and it mainly focuses on the hotels, travel agencies, airport and other related business that analyzes efficiency in single enterprise form. But the domestic researches mainly focus on the macro researches on the regional levels. For example, there are some researches that put provincial regions or some city as the research object. The domestic researches are also gradually to pay more attention research perspective from tourism, hotels, and travel agencies. There searches about tourism enterprises efficiency of domestic researches are from the regional level, and they are not like foreign researches that put concrete tourism enterprises as research object. The researches of domestic tourism efficiency involved the fields are fewer than foreign researches.Secondly, With the DEA model as the research method, the BCC model is built to measure the efficiency value under the condition of variable returns scale. At the same time, it give China’s tourism that we must take it over. Therefore, by using deap2.1software using BCC model and choose31provinces in China by communicate the DEA efficiency value of the indicators between2001and2011. By comparing the horizontal and vertical performance of different tourisms and years, analyze reasons of different performance, make sure whether Hubei and Henan have DEA effective on the efficiency. For those which don’t achieve the DEA effective, help them to improve the values of inputs and give policy of improving performance.At last, it will take a different result on making development strategy, performance and human resource. Problems about performance has been existing in Hubei and Henan’s tourism, so, we should raise the level of performance. Through this research, using DEA method to make static and dynamic performance appraisal for tourism. Overall, the choice of basic performance indicators is based on interviews process of planning. Using DEA method can improve the standard of performance and provides the best amount of input factors.